Frames

Salt.

SALT., a brand meticulously crafted by skilled opticians, is dedicated to ensuring the perfect fit for your eyewear. Our commitment to excellence extends to the selection of premium materials that offer both comfort and durability across generations. Proudly manufactured in Japan, we adhere to the highest production standards to create timeless, impeccably fitting glasses. Our frames are a testament to the enduring legacy of Japanese craftsmanship, where artisans employ only the finest materials, from exquisite acetate to Japanese aerospace-grade titanium.

Etnia Barcelona

For three generations, quality has remained the cornerstone of Etnia Barcelona's mission. We oversee every facet of our production, scrutinizing each detail to guarantee that our standards of excellence are met. We prioritize the use of superior materials, including pure mineral glass lenses from Barberini and HD Colors technology, along with natural acetate from Mazzucchelli. Our commitment extends to sustainability and ethics, from sourcing natural raw materials to our partnership with the Etnia Barcelona Foundation, a social initiative that strives to make a meaningful impact. Yet we understand that our efforts alone are insufficient. Hence, we continually work towards leaving a more sustainable legacy that respects both people and the environment.

Lool

At Lool, we have established ourselves as a versatile design studio where diverse talents converge with a common objective. While our initial mission was to create the ultimate screwless hinge, we've since expanded our focus to designing and crafting innovative frames that seamlessly blend functionality and lightweight comfort.

Modo

Since our inception in 1990, we have evolved from our New York roots, seamlessly merging the city's progressive spirit with the rich heritage of Italian design and the meticulous attention to detail characteristic of Scandinavian craftsmanship. Over three decades, we have consistently delivered eyewear that embodies enduring quality and feather-light comfort. Whether it's the thinnest titanium frames or robust acetate designs, our frames are designed to provide lasting comfort without weighing you down. Moreover, through our visionary screening program, every Modo frame purchased contributes to the gift of sight for a child.

Eco

Eco's approach to frame creation is all about innovation. We explore fresh design concepts, and our choice of materials reflects our commitment to sustainability. Our frames incorporate recycled materials, including reclaimed ocean plastics sourced through our partnership with Waste Free Oceans. We work with local fishermen who collect discarded fishing nets, ropes, and trawls from the ocean. These materials are processed, cleaned, and transformed into recyclable plastic granules, which are used to craft Eco Ocean frames. We also prioritize the use of recycled metals, with 95% of our metal frames created from reclaimed materials, significantly reducing the strain on natural resources. Our biobased frames are crafted from castor seeds, converted into castor seed oil and pellets, forming a substantial portion of our biobased material.

OrGreen

Ørgreen Optics is a globally recognized eyewear brand with its roots in Copenhagen. From handcrafted frames to our flagship store, our approach revolves around holistic eyewear, centered on customer satisfaction and superior quality. Building a community of creators, suppliers, and customers who share our passion for quality is central to our vision.

Every component in Ørgreen products is artisanal, including the color palette. For over two decades, we've cultivated unique color stories through our in-house colorist, drawing inspiration from art, design, and nature. These colors are thoughtfully applied to our technologically advanced titanium, acetate, and hybrid frames, resulting in eyewear that harmoniously marries artistry and cutting-edge design. Made in Japan, our products benefit from the nation's rich tradition of superior eyewear craftsmanship. Local artisans ensure the highest standards of quality at every stage of the production process, infusing precision and longevity into each pair of Ørgreen glasses. We remain dedicated to the love of detail, precision, and endurance, creating eyewear designed to last a lifetime.

Tom Ford

Tom Ford's frames are meticulously handcrafted in Italy, involving more than 70 intricate steps. The iconic "T" detail is inlaid by skilled artisans, requiring meticulous alignment and finishing by hand. Each frame is a masterpiece, distinguished by its unique characteristics, exclusive materials, and superior craftsmanship. Moreover, our frames are crafted using biobased acetate, showcasing our commitment to eco-friendly materials.

Europa

In 1977, Alan and Cynthia Shapiro embarked on a remarkable journey that would lead to the birth of Europa Eyewear. Their vision extended far beyond mere eyewear; it was about building relationships and enriching lives. Their determination and the friendships they forged along the way propelled Europa's growth. The Shapiro family's belief that they didn't have employees, but rather, a family for whom they held responsibility, remains a cornerstone of our ethos.

Over four decades, the Europa Family has grown, but our founding principles remain unchanged. We champion independence, supporting our customers' growth as we grow alongside them. Building friendships, not just contacts, has been instrumental in our success. Those original six frames planted the seeds for eleven distinct eyewear brands and the establishment of an unprecedented American eyewear factory. Our story is ongoing, thanks to the unwavering support we receive.

Independence is intrinsic to Europa Eyewear's DNA. As a family-owned and operated business, we understand the significance of independent eyecare professionals within their communities. Our state-of-the-art Illinois eyewear factory, founded in 2014, is a source of pride. Here, 60 craftsmen pour their dedication into their work, considering eyeglasses not just as objects but as a duty done right.

Anne et Valentine

Anne & Valentin emerged from the creative vision of two opticians in Toulouse, France. Fueled by their quest for distinctive and artistic eyewear for their friends, they embarked on a journey to create what they couldn't find elsewhere. Today, their spirit of independence and family-oriented approach continues to guide our brand, fostering an environment where innovation is paramount, upheld by the highest standards.

In the Anne & Valentin design studio, our designers cultivate a perpetual thought process that centers around design. We constantly question conventions, redefining lines, volumes, and the interplay between frames and faces. We draw inspiration from diverse artistic expressions and the world around us, which shape our frames, visuals, interior decor, and store furnishings. We draw inspiration from individuals, art, architecture, photography, fashion, and more, continually evolving and celebrating the ever-changing world of creativity.

As opticians and creators, our synergy extends from design to prototype, from imagery to communication, and from sales to distribution. Our expertise spans every facet of our work, and we curate all brand visuals and content, including store aesthetics. Today, Anne & Valentin glasses grace faces around the globe, testament to our unwavering commitment to quality.

The Anne & Valentin brand was born in Toulouse, and our "Made In France" commitment is a moral pledge we've honored for 30 years. We collaborate with French factories in the Jura mountains, aside from a select few titanium models crafted in Japan, where the pinnacle of titanium expertise resides.

Invu

Swiss Eyewear Group, founded in 2013, was established on the principle that high-quality eyewear should be accessible to all. Our status as the first global Swiss eyewear company, headquartered in Zurich, Switzerland, enables us to bring high-quality eyewear within reach of a global audience.

Our diverse, multicultural team boasts extensive experience in the optical industry. With team members spanning the globe, we remain attuned to the latest fashion trends and technological advancements. Our specialty lies in creating, crafting, and distributing affordable, high-quality eyewear, distributed across over 90 countries worldwide.

INVU emerged with a clear mission: to launch the next generation of polarized eyewear on a global scale. INVU represents innovative polarizing lens technology and cutting-edge materials, seamlessly combined into fashionable, affordable eyewear. Our dedication to remaining at the forefront of material and lens technology ensures that our customers benefit from the latest innovations at fair prices.

The INVU ultra-polarized brand redefines value for money worldwide. Unlike high-priced, fashion-focused brands that invest heavily in marketing campaigns, INVU prioritizes lens technology and material innovation, enabling customers to enjoy the latest optical industry advances at a reasonable cost.

Maui Jim

In 1980, Maui Jim began its journey as a small company on the sun-kissed beaches of Lahaina, Hawaii, selling sunglasses. Recognizing the need for eyewear that combats intense glare and harmful UV rays while vividly bringing the island's colors to life, we introduced the revolutionary PolarizedPlus2® lens. This innovation marked the birth of our Classic Collection, encompassing over 125 styles of sunglasses, all polarized to shield your eyes from 100% of UVA and UVB rays.

Inspired by the beauty and culture of Maui, our mission is to share the spirit of aloha through vibrant colors, crystal clarity, and intricate details. For those who savor the sun, Maui Jim enhances your perception of the world, elevating your experience with brilliant colors while safeguarding your eyes from glare and harmful rays. We illuminate your life, revealing the world's hues at their very best and instilling you with the confidence of unrivaled style. We believe that color and light are the essence of the human experience, and our sunglasses grant you access to the full spectrum, unveiling the world as you've never seen it. Our commitment extends to exemplary customer service, ensuring that every pair of sunglasses we craft lives up to our promise.

American Optical

Before the advent of the automobile, before the radio, before typewriters, elevators, and telephones, and even before electricity, American Optical was already aiding people in seeing the world more clearly, dating back to 1833. This storied optical company, with the richest heritage in American history, has been at the forefront of optical and eyewear innovation for centuries. The founders of AO had a profound belief that eyewear should be accessible to everyone, not just the privileged few. They changed history by relocating spectacle manufacturing to the United States. In the years since, AO has pioneered iconic sunwear styles donned by aviators, Presidents, and even NASA astronauts.

Our unwavering commitment to independent thinking, American manufacturing, and a forward-focused vision have solidified AO as the epitome of American eyewear. For nearly two centuries, AO has embodied American ingenuity, and our journey is far from over. Our pride in AO's heritage is matched only by our team's dedication to craftsmanship and unparalleled customer service. In our state-of-the-art American factory, we produce classic, high-quality eyewear that defines the essence of authenticity and originality.

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